I have now had the opportunity to live in 2 different major baseball towns when their respective teams won the world series. My time in Boston and in St Louis has shown me one thing- World Series games are not good for the restaurant industry, and even moreso for wine sales in those towns.
You might think it's the opposite- that people pop good wine and champagne during the celebrations that follow wins. The truth is that people drink beer during baseball. They also go to sportsbars. I guarantee you, during any of the NLCS or the World Series games, you could walk into otherwise full restaurants and get a seat immediately. Friends of mine in the industry said that retail sales of wine were down roughly 15%, and that overall sales of restaurants (not sports bars) were off up to 25%.
In good news, if you have been following our drive to donate money to Mission: St Louis by selling Ludovicus, please add Blood and Sand, Home Wine Kitchen, and the Straub's stores in Webster, CWE, and West County.
Thanks all for your generosity!