Never mind the fact that we are a wholesale distributor, and they are producing a wine label, and the two companies will never step on each other's toes.
So, I have a couple of choices- I can fight this, go to court, and most likely win. I can see if they will play nice in the sandbox, and ignore my lowly little three person operation. Or, I can change the name of the company. Frankly, I don't have the cash to spend on a lawsuit in Federal court, regardless of the fact that I would probably win because I'm not infringing on anyone's trademark. Because the winery in question is so big, I doubt they will play nice. So, I must change the name of my company.
Here's the contest- If you can email me a name for the new company by 6 PM on Sunday, and we end up using it, Jeff Stettner (owner of 33 wine bar, and champion of all things small business related) has said that he will give you a 12-bottle case of wine of his choosing (read: From My Company) for $1.
That's right folks- Name a Company, win wine for a buck.
My email is firstname.lastname@example.org and I look forward to hearing your suggestions.