"Your use of the same name creates confusion to the general public including wine customers throughout the world and improperly diverts customers to your company and website..."
Whoa! Throughout the world? I had no idea I was such a media magnate. Never mind the fact that my company only has three people in it. Never mind the fact that the "general public" rarely sees the name of the distributor that brings the wine they drink to the store or restaurant. Never mind the fact that they produce a product, and I provide a service.
That being said, look at other places you do business with. When was the last time you said "Man, I really just had a killer meal at Applebee's"? When was the last time you said "Wow, that person at Wal-Mart really went out of their way to get me the exact product I need"? How about "Dude, you wouldn't believe the folks at Jiffy Lube- they found three things wrong with my car, and just fixed them for free!"?
What I'm saying folks is this- support the little guys. You always have a choice. Support the restaurant, winery, mechanic, ice-cream shop, farmer's market, or deli that is independently owned. Remember that all of those small businesses you drive by on a daily basis were started by someone who had the guts to take a risk, borrow some money, and hang it all out there. You will meet some amazing people along the way as you talk to them about their businesses. Sure, it will cost you more, but you will be enriching your own life, as well as those who will really make an impact in this economy.
Off of my soapbox now.